A webinar provides an exciting platform for potential and existing customers, delivering engaging content to your target audience. It’s a great way to build relationships and create brand awareness.

A practical webinar should showcase problems, debunk objections and deliver valuable information to your audience. It should help the customers discover what they want (your product/service), always leaving some room for curiosity. It should also help you build a personal relationship with your possible leads, making them understand the value of your product. Moreover, webinars give your audience a voice, letting them chat on the spot and engage through questions and answers.

One of the most significant advantages of hosting webinars is that you can generate high-quality leads, convert leads to customers and generate a database for future campaigns with interested clients.When planning your webinar, the first and most crucial step is choosing the style you’ll use. There are several different types, so be sure to select the one that best adapts to your business needs.

‍Webinar Members

‍This style is based on online training and product tours with Q&A sessions. It implies recurring monthly training sessions that focus on different topics relevant to your product. You may have the members send in questions beforehand, so you can answer them on-air and leave some time for additional questions at the end. Spending this extra time with your user base will show them that you’re willing to invest in their success.Goal: to show your users that you want them to succeed and provide them with the necessary tools to enhance their user experience with the app.

‍Case study webinar

‍It is a webinar featuring a client that has leveraged the product for their own success. The attendees can learn how the client uses the service and listen to any tips or advice they have to offer. Personal experience in the day-to-day use of the app can help customers become more productive and economically prosperous. It is also an excellent platform for learning how to deal with clients.Goal: to prove that the product works, showing how easy it is to use and how customers can rely on it as a simple tool.‍

Webinar panel discussion

‍For this type of webinar, invite three to four speakers and a moderator to discuss a controversial or interesting topic before the audience. The attendees can interact through Q&A or other commentaries they have sent beforehand. This forum allows you to bring in diverse perspectives on a single topic, thus attracting a diverse audience with different points of view.Goal: offering a high-quality video conference with multiple speakers and several features for interaction.

‍Practical webinar

‍This webinar-style aims to teach new skills on relevant topics, features, and product use. The idea is for the audience to have solid takeaways from it, thanks to live demonstrations on screen showing how to use various products. The attendees have the option of clarifying any issues at the moment.During a practical webinar, you may explain and simplify any software, introduce new features and define their use, and address any questions customers may have, all in real-time.Goal: to educate existing customers by training and engaging with them on a personal, user-friendly platform.

‍Webinar fireside chat

‍This is one of the most popular and impactful webinar styles. It consists of inviting partners, clients, or influential members of the industry to host a special event. These raw, down-to-earth formats allow high-profile speakers and influencers to show off their personalities and effortlessly connect with attendees throughout the session — not just during a Q&A period in the end. These webinars drive higher registration numbers in many cases, with improved participation and attentiveness.Goal: to bring in new listeners who might never have heard of your product or service. Until now!

‍“How to” webinar series

‍“How-to” webinar series rely on specific tips for improving user experience. They may also use monthly training programs focusing on different topics related to the product and its possibilities. For example, you can offer webinars on “How to manage your time,” “How to Increase your income with ten simple life-changing tips,” and more topics that will help the audience improve their life and work.Goal: to take care of our members by sharing insights on how they can do things better and become more successful.

‍The good news?

‍With bookme, you have access to the webinar feature for up to one million users. You can check out the simple steps here. Don’t let the opportunity to connect, engage, and convert go to waste. Sign up now at www.bookme.ai.